Amy Astrid


Amy Astrid shares what she’s wearing, watching and wondering daily on her Instagram account to over 50,000 followers. She promotes confidence and fearlessness by encouraging her audience to wear whatever makes them happiest and live a life to match. Spanning across Instagram, YouTube and TikTok, Amy’s audience can expect a range of inspirational and educational content, with a side of sarcasm and humour.
Alongside her fashion and lifestyle content, Amy has a dedicated YouTube channel for beauty reviews (‘Amy Astrid Beauty’) including skincare, makeup and hair products. She is passionate about sharing her genuine experiences with products, alongside the ingredients and scientific benefits to empower her viewers with the ability to make informed purchases. On her second channel, Amy chronicles her days including transforming her home, travel adventures, everyday life and even the odd themed party.
Ever since she was young, Amy has loved nothing more than a good story. Armed with a degree in Media Studies, she absorbs any story she can lay her hands (or eyes, or ears) on. With a particular passion for live theatre and performance, Amy has performed in venues such as the Royal Albert Hall and the Barbican, presented panels for MCM Comic Con and has been featured in tutorials and interviews on many brand YouTube channels, most recently including Lickd, Schwarzkopf and Netflix.
You can often find Amy soaking up London life in her favourite cafes and sightseeing spots… and sharing it all on her socials, of course.